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Introduction

As brand custodians of The Foschini Group’s youth fashion brand, SODA Bloc, W&Y were tasked with launching their online shopping solution to an engaged and active “tween” social media community. We created an organic 40 minute Facebook Live Competition where users were encouraged to engage in realtime in order to win a R1000 online shopping voucher. The challenge being that Facebook Live does not allow media spend behind Live video.